Halo effect
The halo effect is a cognitive bias in which people leverage one specific trait about a person (or product/company) to inform their perception of that person's other traits. A common example of the halo effect is conflating one's attractiveness with other abilities, such as their intellect or kindness.
Relevant Academic Papers
- Talamas, S. N., Mavor, K. I., & Perrett, D. I. (2016). Blinded by beauty: Attractiveness bias and accurate perceptions of academic performance. PloS one, 11(2), e0148284.
